Tan Sing Yee / 0359999

09/01/2023 - 20/01/2023
Tan Sing Yee / 0359999
Intercultural Design / Bachelor of Creative Media / Taylor's University


INSTRUCTION


GROUP PROJECT

Group 16 :
  • Min Ah Kim (Leader)
  • Viola Allegra Tiorida
  • Low Chi Suan
  • Celeste Low-Ly-Ven
  • Yang Jing Wen
  • Tan Sing Yee
This project consists of :
  • Proposal (including Research and Data Collection)
  • Progress
  • Final Submission

PROPOSAL

1. Research

                        Fig 1.1.2 - Research for Funk Culture in Japan and Brazil [PDF] 

2. Problem Statement

                                                 Fig 1.1.3 - Problem Statement [PDF]


3. Sketches and Rationales

                                           Fig 1.1.4 - Sketches and Rationales [PDF]


4. Final Submission of Proposal (including Data Collection)

                                                    Fig 1.1.5 - Final Proposal [PDF]


PROGRESS

1. Storyboard

                                                      Fig 1.1.5 - Storyboard [PDF]


2. Elements

Fig 1.1.7 -  Elements (1/3)

Fig 1.1.8 -  Elements (2/3)
Fig 1.1.9 -  Elements (3/3)



3. Characters

Fig 1.2.1 -  Progress Work for Character in Adobe Illustrator

Fig 1.2.2 -  Character: A Girl Walking Her Dog (1/6)
Fig 1.2.3 -  Character: Dancing People (2/6)
Fig 1.2.4 -  Character: People Playing Instruments (3/6)
Fig 1.2.5 -  Character: People Crossing The Street(4/6)
Fig 1.2.6 -  Character: People Waving and Drinking Wine (5/6)
Fig 1.2.7 -  Character: Girls Holding Signs (6/6)


4. Rough Frame Experiments

Fig 1.2.8 -  Rough Frame Example (1/4)
Fig 1.2.9 -  Rough Frame Example (2/4)
Fig 1.3.1 -  Rough Frame Example (3/4)
Fig 1.3.2 -  Rough Frame Example (4/4)


5. Frame in Progress

Fig 1.3.3 -  Frame in Progress


6. Character Profiles


Fig 1.3.4 -  Progress on Character Profiles


7. Logo for Instagram Account

Fig 1.3.5 -  Rough Sketch of Logo

Fig 1.3.6 -  Experimenting on Different Logo Colors

 Fig 1.3.7 -  Final "Funk It Up' Logo Information

This logo was designed to emphasize "music" and simultaneously the first letter "F" of funk to give a clear impression of our project and Instagram Page. Neon colors were applied for stronger legibility and to connote the funky ambience.


8. Poster for Presentation



Fig 1.3.8 -  Progress on Poster


FINAL SUBMISSION

1. Logo

Fig 1.3.9 - Final for "Funk It Up" Logo

2. Character Profiles


Fig 1.3.9 - Final for Character Profiles

3. Post Tile Arrangement

Fig 1.4.1 - Final for Post Tile Arrangement


4. Animation


Fig 1.4.2 - Final for Animation

Animation are done by : Viola and Celeste
Music : G Thang (found via Canva Royalty-Free Music)


5. Poster

Fig 1.4.3 - Final for Poster


6. Instagram Page

Fig 1.4.4 - QR Code to Instagram Page




FEEDBACK

Proposal
  • The direction of the ideation has to be more specific
  • Rationales explain the reasons for the chosen references have to be included

Outcome
  • Create a logo as a part of branding to represent the account
  • Utilize the tile arrangement properly to provide a good visual experience to audience
  • Add a QR code that links the Instagram account on the final poster


REFLECTION

Experience
In this seven weeks, this module teach me many new comprehensive skills needed for this project. In this group project we were required to give continuous efforts for each step of the way such as research, idea development, time management, and communication skill.

Observation
In this project, it's really have many ways and idea directions. We had to present an idea that connotes culture, but at the same time we could pick any culture. First we need to do the research and development stage. However, we are discuss and choose our topic in very fast so that we do not need to waste many time of thinking our topic.

Findings
This project really requires us to think about the impact of the design. We have to make designs that involves the society. So I found it quite fun to make an idea come to life while impacting individuals in the process.

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